Bees in America by Tammy Horn

Author:Tammy Horn [Horn, Tammy]
Language: eng
Format: epub
ISBN: 978-0-8131-7206-4
Publisher: The University Press of Kentucky
Published: 2005-09-01T04:00:00+00:00

5.7. Honey advertisement featuring black child, courtesy of Dadant Company. Children were especially popular images on honey labels because they suggested innocence and drew attention away from the stinging characteristics of honey bees. This honey label was standard at many bee supply companies and reflected many stereotypes of the early 1920s. Contemporary ads are more neutral and sensitive to race differences.

5.8. Honey advertisement featuring Hopalong Cassidy. Courtesy of Bee Culture. This character was wildly popular with children because it perpetuated the formulas of the Westerns. In a clever marketing idea, the lasso creates the letters, roping the buyer in for a sweet deal.

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